RNIB, the Royal National Institute of Blind People, is the UK's leading sight loss charity. We offer practical and emotional support to blind and partially sighted people, their families and carers. We raise awareness of the experiences of blind and partially sighted people and campaign for change to make our society more accessible for all.

We want to change our world so there are no barriers to people with sight loss.To do this, we have made changing public perceptions and behaviours a key priority.

We are asking people to see sight loss differently, reversing inaccurate perceptions and changing public behaviours so everyone expects equal participation from people with sight loss.

We also want a fully accessible society. Not only will this be better for blind and partially sighted people – it will be better for everyone. We believe standards for design of mainstream environments and solutions should be accessible by default.

Ultimately, we want to drive change so that the public, including decision- makers across society, alter behaviours so they automatically include blind and partially sighted people.