On Monday 30th Oct at 4pm (UK time) BATA will be hosting a US Market event.

The event is free for BATA members and £25 for non-BATA members.

We will be joined by two expert panelists for this exciting session:

1. Michael Campbell, CEO from Advancing Global Edu
Advancing Global EDU - Marketing Consulting Firm Chicago, IL

2. Roger Frampton, CEO from Export Actions
ExportAction Home - ExportAction Is Your One Stop Source

The following questions will be answered during the discussion about exporting into the US market:

For Michael:

• What is the size and scope of the US K12 and university education market and how does funding work?

• How important are school districts and state education departments when selling into the US market?

• What are the common mistakes companies make in their product proposition and marketing when launching in the US?

For Roger:

• What basic things do you need in place to sell into the US market as a foreign company?

• What challenges do companies typically face when they first start selling into the US market?

• How important is it to 'Americanize' your marketing to potential customers?

• How can setting up a US company help with selling into the US market?

  
  If you have any questions or would like access to the event, please contact SIG Lead Reeza, SIG Lead, email Reeza.awoodun@bataonline.org